Sean Ryan

  • Co-Founder, Executive Producer & Director
    Sean started his career in production and sales with IPG a CBS group in Chicago. Sean went on to prove his creative abilities in CBS managing national campaigns for Budweiser, Pepsi and various other national brands through traditional advertising and brand development. From the traditional world to DR back in 1999 Sean has played an integral part in the development of creative and campaign execution for hundreds of successful campaigns in this space. Sean’s ability to adapt, organize and execute campaign dynamics is what he brings to the table. Sean has been a trusted asset to hundreds of campaigns and has developed his tenacious reputation in this business for getting the job done.

Alan Woods

  • Co-Founder, President & CEO of RW Advertising, Inc.
    Alan’s media career spans fifteen plus years working in both traditional advertising and direct response. He achieved his B.B.A. in Finance from Loyola University Chicago. After college he worked at Beck’s North America and ran the Mid-West media creating and placing radio, TV, newspaper, and outdoor campaigns for Beck’s beer. He then joined CBS radio where he created radio spots and promotions for a wide array of clients before moving to Jovan Broadcasting in 2000. At Jovan, he worked exclusively in direct response and produced, placed, and managed infomercial campaigns. In 2003, he and Sean Ryan opened RW Advertising, Inc. The partners have grown RW into one of the few true full service DRTV companies offering in-house production, post, media, and complete campaign management for their many clients.

Heath Sorrells

  • Partner in RW West
    The newest member of the RW team, Heath brings a decade of direct response operations and brand management experience. After receiving his B.S. in Business from Arkansas Tech University he joined Amden Corporation. There he coordinated all media operations for the Cybersonic Toothbrush which generated over $150 million in DRTV sales. Sorrells then joined the renowned Ronco Corporation. Under Popeil’s tutelage he became a seasoned marketing executive, directing media operations which enjoyed almost one billion dollars in revenue during his tenure. After leaving Ronco, Sorrells joined Masterbuilt Mfg., Inc. where he designed and implemented, from the ground up, a DRTV division for this traditionally retail based company. The DRTV campaign exceeded a 3:1 media efficiency ratio and increased domestic sales by 100% over the previous two years. He was responsible for authoring a licensing proposal to acquire marketing rights to the Butterball brand, the first in Butterball’s history. Sorrells led all public relations efforts resulting in over 1 billion product ad impressions as well as coverage in Forbes, Popular Science and the Today Show.