We develop a breakeven analysis that determines where zero is. It amazes us to hear from people who ran a DR campaign without understanding where their breakeven point is, what a successful media ratio should be, and what revenue streams would look like at various media ratios. We take the time to crunch the numbers before doing anything else. Developing ratios helps determine your selling price, the amount you charge for shipping and handling, and ultimately provides a benchmark by which broadcast stations and cable networks are measured. After analyzing your media ratios, and providing revenue projections, we provide a test schedule. This schedule is based upon our history with stations and networks and our work with products and services that have similar demographics.

We have extensive rate and result history on broadcast, cable, and satellite TV. We use this information along with our analysis of your product to determine the best possible test. This is, however, only the beginning of a media campaign. We will never “set it and forget it” when it comes to airtime. We are constantly evaluating and refining our clients schedules in order to maximize results. We provide detailed reporting on the success of each days commercials and move quickly to buy more winners and dump the losers. This process continues throughout the life of the direct response campaign and ensures you get the best results possible for your media dollars spent.