We develop a breakeven analysis that determines where zero is. It amazes us to hear from people who ran a DR campaign without understanding where their breakeven point is, what a successful media ratio should be, and what revenue streams would look like at various media ratios.
We take the time to crunch the numbers before doing anything else. Developing ratios helps determine your selling price, the amount you charge for shipping and handling, and ultimately provides a benchmark by which broadcast stations and cable networks are measured.
After analyzing your media ratios, and providing revenue projections, we provide a test schedule. This schedule is based upon our history with stations and networks and our work with products and services that have similar demographics.
We develop a breakeven analysis that determines where zero is. It amazes us to hear from people who ran a DR campaign without understanding where their breakeven point is, what a successful media ratio should be, and what revenue streams would look like at various media ratios.