How much does an infomercial cost?

Infomercial productions come in all shapes and sizes. While each product and project requires its own unique set of paramaters there are some common ingredients in all infomercial productions. Here are the lastest published costs for a long-form infomercial (28:30) according to Response Magazine (source Response March 2012). Click on our Request a Quote link to learn more about RW Advertising and how we can help to save you money!

 

DRTV Infomercial Production Costs
SHORT FORM DRTV PRODUCTION (up to :120) LONG FORM DRTV PRODUCTION (28:30)
Short-form (up to :120) 2012 Low-end High-end Long-form (28:30) 2012 Low-end High-end
Script consultation / concept $2,800 $17,000 Feasibility study N/A $10,000
Script $1,800 $27,000 Primary consumer research $10,000 $40,000
Music / audio $1,500 $16,000 Script consultation / concept $6,000 $17,000
Crew / equipment $6,500 $58,000 Script $9,500 $45,000
Location / studio $2,300 $15,500 Music / audio $4,000 $22,000
Talent / agency fee $3,600 $19,000 Crew / equipment $25,000 $108,000
Art direction / stylist $2,100 $15,000 Location / studio $10,000 $75,000
Props $1,500 $9,000 Art direction / stylist $4,500 $40,000
Editing $5,000 $38,000 Props $2,800 $25,000
Catering $1,000 $5,000 Editing $27,000 $94,000
Director $2,500 $22,000 Catering $2,500 $7,000
Voiceover $800 $2,800 Director $7,500 $36,000
Animation / graphics $2,000 $23,800 Voiceover $3,500 $6,500
Royalties (1-3% on low-end) $648 N/A Animation / graphics $7,000 $50,000
      Audience $4,500 $15,000
Mark-up (25-35%) $3,305 $93,835 Mark-up (25-35%) $30,950 $206,675
TOTAL $36,353 $361,935 TOTAL $154,750 $797,175